Globalization
has gradually become inevitable in the contemporary world. As countries
are becoming increasingly interconnected especially with the
transmission of knowledge and information through media technologies,
many countries face the threat of cultural loss (Suárez-Orozco & Hilliard, 2004).
In
the past, Americanization might have been the dominant culture of
globalization due to its well-known international firms, which
includes McDonald's and Starbucks, in different parts of the world
(Global Envision, 2006). Besides venture organizations internationally,
intangible popular culture and music also influence people heavily in
the global village. Although in today’s context, globalization is no
longer solely represented by American culture (Meunier, 2010), the flow
of people and the rise in technology still have influence on countries.
Thus,
in order to preserve indigenous culture, countries make attempts such
as promoting a common language as well as emphasizing the importance of
having cultural identity.
Language
is considered as one of the tangible cultures that has to be present in
every nation where communication exists. In Singapore, cultural
preservation is important due to its multi-cultural nature. The
Bilingual policy adopted stresses the use of English as a neutral
language across the different ethnic groups as well as learning their
own language to cultivate the individual ethnic culture (Tham, 1996).
However, the effectiveness of this attempt might hinder the ageing
population in Singapore where most of the elderly speak in dialect (Wong
& Teo, 2011). Unfortunately, under the influence of the government
policy, most of the younger generation has already lost their ability to
speak their own dialect due to a lack of exposure (Phneah, 2013).
Ironically, instead of dialect, other countries' native languages such
as Japanese and Korean are offered in school for the students to learn.
Some of these languages are also graded which might reflect the
significance of those languages.
Therefore,
it is important to review the effectiveness of policies in achieving
the goal in preserving local culture while at the same time allowing
globalization to take place for the countries' economic benefits.
Countries can therefore stress the importance of dialects as well as to
the indigenous people and open it up as an option for the younger
generation to learn. This not only helps to avoid the loss of culture
but also aids in building a stronger relationship, as well as bonding across
generations.
Besides, governments have
been very active in building cultural identity for the citizens. Taking
Singapore for instance, strong emphasis is placed on cultivating
cultural identity through embedding a compulsory program such as the
National Education (Ritter, 2013) in schools as well as encouraging
citizens to participate in the yearly National Day celebrations.
Although
the government has proposed these extensive efforts in stressing the
importance of having cultural identity, the effectiveness of these
approaches might not guarantee the most optimal result. Hence,
it might be more useful for the nations to conduct public education
through campaigns and intensive use of media to bring across the
message. Moreover, having an open discussion with citizens on
the ways they perceive to be better in promoting such identity can help
to increase the willingness and foster a stronger sense of ownership in
creating identity within the nation.
In
conclusion, although cultural loss might be a prominent threat to the
nations when dealing with globalization, it is still possible to
preserve culture by having the right approaches to deal with such an issue.
By encouraging dialects to be spoken in countries can definitely help
to connect citizens better. Hence, through having a strong cultural
identity in the country, people are more likely to preserve culture.
594 Words
References
Global
Envision. (2006). Americanization of Globalisation?. Retrieved 15
October, 2013, from: http://www.globalenvision.org/library/33/1273
Ritter, Z.S. (2013). Singapore’s Search for National Identity: Building a Nation throught Education. USA: American Jewish University.
Meunier, S. (2010). Globalization, Americanization and Sarkozy’s France. Princeton: aWoodrow Wilson School of Public and International Affairs, Princeton University.
Suárez-Orozco, M. M, Hilliard, D. Q, (2004). Globalization: Culture and Education in the New Millennium. London: University of California Press.
Tham, S.C. (1996). Cultural Forces and Counter Forces in Contemporary Singapore. Singapore: National University of Singapore.
Phneah, J. (2013). Reintroduce dialects back into Singapore. Retrieved 29 October, 2013, from: http://www.theonlinecitizen.com/2013/03/reintroduce-dialects-singapore
Wong, Y.M. & Teo, Z.W. (2011). The Elderly in Singapore. Retrieved 29 October, 2013, from: http://www.singstat.gov.sg/publications/publications_and_papers/population_and_population_structure/ssnsep11-pg1-9.pdf
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